SEO & GEO Consultant

Search visibility, built for the era of AI answers.

Hi, I'm Marten. I help ambitious businesses, often in regulated sectors, win visibility across organic search and AI answer engines.

The technical foundations, the strategy and the execution, in one place.

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01

19 years and counting…

Across every part of SEO: site architecture, technical foundations and organic growth.

Migrations, international SEO, penalty recovery, multi-domain consolidations, CMS replatforms and a good deal more.

02

GEO & AI search…

Optimising for how large language models read, cite and recommend brands.

The ground shifts month to month, but a lot of the patterns are ones I have watched play out before in SEO. Which makes them easier to see coming.

03

Agency + in-house…

Breadth across brand-side, agency, SaaS and fractional advisory work.

Most of my career has been spent in UK digital agencies, on well-known brands and complicated multi-market ecommerce sites. The longer version.

Selected work

A map of recent projects,
inspired by where I grew up
and where I live today.

Table Mountain in Cape Town flowing into Tower Bridge in London, with each project sitting as a point along the skyline you can click into. The two ends of a career, and a short tour of what happened in between.

Explore the map →
The interactive skyline on the Work page: Table Mountain flowing into Tower Bridge, with seven clickable points marking projects along it