GEO – 01
AI Citation Audits.
Most brands have no idea whether they appear in AI-generated answers, what those answers say about them when they do, or how they ended up there in the first place.
An AI citation audit is the starting point for any GEO programme: a structured snapshot of your brand's current presence across major AI platforms, mapped against your competitors, your key topics and the queries your audience is likely to be asking. You can't improve what you haven't measured, and at the moment most teams are working from a hunch.
What this covers
- Platform Coverage Systematic querying across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews – the main platforms where your audience is generating answers right now.
- Citation Frequency How often your brand appears in relevant AI-generated answers – across branded, category and topic queries – compared to your direct competitors.
- Accuracy & Sentiment Analysis What AI systems are saying about your brand when they cite you – whether it is accurate, positive, neutral or potentially damaging to your reputation.
- Gap Analysis The topics, queries and contexts where you should be appearing, but are not, identifying the highest-value citation gaps to close first.
- Source Attribution Understanding which of your existing content assets are being used as sources by AI systems, and which competitor content is being cited in your place.
- Audit Report & Recommendations A deliverable that documents your current GEO baseline and prioritises the actions most likely to shift it, separating the quick content fixes from the longer-term entity work. Both matter, but they run on very different timescales and it helps to know which is which before you start.