Intel — EMEA International SEO Reporting.
Quarterly SEO reporting for Intel across EMEA, run via Neo@Ogilvy — the kind of measurement work that matters more the bigger and more multi-market a site gets, where a single "traffic is up" headline hides very different stories in each country.
The Q4 report broke performance down by country (Germany, Spain, France, Italy, Poland, Russia, Turkey, UK) across any-page traffic and local-page traffic separately, then measured the gap between actual and target performance – month-on-month, quarter-on-quarter and year-on-year – so underperforming markets couldn't hide behind a strong regional average.
Clarity in reporting and data in general goes a long way in giving teams the right foundations to make decisions, test theories and know when they're moving in the right direction. These reports helped provide exactly this, and also helped various stakeholders better allocate budget and resources which then allowed us to work towards closing specific organic and seo led gaps.
What this covered
- Multi-Country Reporting Quarterly reporting broken down by market (DE, ES, FR, IT, PL, RU, TR, UK), so regional averages couldn't mask underperforming countries.
- Any-Page vs Local-Page Traffic Separated global-page performance from local, market-specific page performance, since the two behave very differently on a site this size.
- Gap Analysis Actual-vs-target performance tracked as a distinct metric, not just raw traffic, so the reporting reflected whether markets were on plan rather than simply "up or down."