Ohealio — Technical & On-Page SEO Audit.
A technical and on-page SEO audit for Ohealio, a healthcare consultation booking platform that was in a fairly early phase 1 launch, is the most recent full audit in this portfolio, and a good example of current methodology rather than a snapshot from years ago.
Healthcare booking pages carry a specific challenge: the page needs clear heading structure and on-page signals for search engines, while also giving users (often anxious, often time-pressured) a fast route to booking the right kind of appointment. We then need to also ensure compliance is happy with our proposed changes. Part of the audit annotated exactly where H1/H2 structure needed to change to serve both.
As is often the case with a smaller or more targeted audit, this led to surfacing areas that were overlooked or not yet fully defined. This is still very much a win in my book as a problem identified early rarely leads to disaster. It's the unseen ones that more often come around to bite!
What this covered
- On-Page Structure Review Annotated H1/H2 recommendations for the consultation booking pages, clarifying which heading should own the primary keyword and which should support it.
- Technical Audit Various elements slowing down Core Web Vitals tests, comparisons on the correlations of header tags across current top organic performers, along with some Robots.txt recommendations
- E-E-A-T Considerations Healthcare content sits under stricter scrutiny for accuracy and trust signals, so structure and clarity recommendations were made with that in mind, not just keyword placement.