A few notable accounts and brands I've worked with, plotted along a skyline.
Table Mountain in Cape Town flowing into Tower Bridge in London: the two ends of a career that started with safari lodges and helicopter tours and ended up in bank migrations and AI citation programmes.
Each point on the skyline opens a write-up. If you'd rather just read, every one of them is listed underneath as well.
Click a point on the skyline, or scroll on for the full list
All work
Plum — GEO & AI Overview Visibility Programme
Benchmarked Plum's AI Overview presence for branded search against Tembo Money, Moneybox and Chip.
Read the full write-up → 2023Ohealio — Technical & On-Page SEO Audit
Technical and on-page audit for a healthcare booking platform, including annotated heading-structure recommendations.
Read the full write-up → 2023Lottoland — 'Yeardle': Off-Page & Digital PR
A gamified content campaign that earned 115 new links at an average domain authority 82% higher than the existing profile.
Read the full write-up → 2018Currys — Technical SEO Audit
A robots.txt and crawlability audit for Currys, uncovering rules that were unintentionally blocking product and AMP pages.
Read the full write-up → 2014HSBC — Technical SEO & Site Architecture
Site architecture, canonicalisation and redirect-impact strategy for HSBC's Retail Banking and Wealth Management division.
Read the full write-up → 2013Intel — EMEA International SEO Reporting
Quarterly multi-country SEO reporting across EMEA, separating any-page from local-page traffic and tracking the gap to target by market.
Read the full write-up → 2013Sage — Technical SEO Audit & Benchmarking
A full technical audit and group-level benchmark report for Sage, giving stakeholders a measurable baseline for future work.
Read the full write-up →